We have got accustomed to the word Augmented reality today. This technology provides us with a live view of a real-world environment that is enhanced by a computer-generated image. One of the more popular recent examples was Pokémon Go.
Augmented reality and Virtual Reality have both experienced a flurry of new apps. One of the main reasons behind it is the release of Apple’s ARKit augmented reality framework for iOS. These apps are now capable enough to detect the position, topology, and expression of the user’s face, with high accuracy and in real-time. This has enabled users to apply live selfie effects and uses facial expressions to drive a three-dimensional character.
Let’s look at some of the most innovative augmented reality apps merchants and brands have inculcated that are now helping shoppers experience products in a whole new way.
These apps let users arrange furniture, sample colours, decide what to eat, play games, and more.
Target had launched a new augmented reality feature called “See It In Your Space.” The guests or the shoppers can use this feature to place three-dimensional versions of Target home products within photos of actual rooms and move the products around at proper scale to see how they would look. A perfect ode to the concept ‘try it before you buy it.’.
The ‘See It In Your Space’ concept is Target’s latest experiment with augmented reality. The company had also debuted 360-degree shopping, which is a virtual living room designed specially to help guests visualize size and scale items and provide styling guidance.
IKEA Place has developed a system that allows users to virtually insert IKEA products in their space. The app has 3D and true-to-scale models of sofas, armchairs, coffee tables, and more. You can scan an empty section of a floor, search the available list of products and select one, and position the product on your screen. Select other products and add them to your room to make an entirely new place. Their application lets you share the place with social apps, such as WhatsApp or Instagram, and ultimately order your products through the IKEA store.
Beauty makeup giant Sephora has a virtual ‘artist’ which provides shoppers with augmented reality makeovers, where they can instantly try on the eye, lip, and cheek makeup, to get inspired and try looks created by Sephora experts. They also enable shoppers to learn new techniques step-by-step with customized tutorials to their own face.
Another success story is that of Chairish, a home decorating marketplace for design enthusiasts where they can buy and sell chic vintage furniture and décor. There is an option for shoppers called “View In Your Space”, in order to preview items in their own home using their phone’s camera. Potential customers can then take a photo that they can share with friends, family, or designers, for feedback and suggestions.
Housecraft is yet another augmented reality-based app that tests virtual furniture in your home. It uses the device’s camera and the potential of augmented reality that lets you place fully rendered 3D models. You can feel exactly how big objects are and how they’ll fit in your private space. You can save room configurations and try them out anywhere. Even for furniture companies, Housecraft has fully customizable tools, where they can add branded 3D models directly to Housecraft.
Another successful project and the Webby Award winner Amikasa is a company that lets consumers design their dream interiors. One can easily recreate and style their room with furniture and décor from real brands. Once that is done, they can make use of augmented reality in order to see how the furniture looks in the room before they buy. Global brands, online stores, and individuals with even one product can add their items to Amikasa with direct links to their webshop
Last but not least, WayfairView lets shoppers move and rotate products to experiment with various layouts and view them at multiple angles on their screens. Customer can also save and share photos and seamlessly connect to Wayfair’s shopping app in Google Play to make any purchase.
Conclusion
The world around online retails is going leaps and bounds. The change has been rapid, retailers are harnessing the potential of futuristic technologies. Regardless of the size of the business, in order to gain more growth and increase sales, you can easily get in touch with an Augmented or Virtual reality app development company and get your dream app developed.
Read Also:
Augmented Reality Application For Smart Cities
How Large Enterprises Are Harnessing The Power Of Augmented Reality App Development?
How Virtual Reality is Transforming The Real Estate Industry
Top 5 iPhone Mobile Applications to Experience VR Technology
Applications Of Augmented Reality In Healthcare & Medicine
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