As per the Adobe Analytics Holiday report, mobile traffic increased with more than half (51.4 percent) of traffic originating from smartphones alone yet mobile accounted for just 31 percent of revenue. PWAs, the company explained, represent a ‘seismic advancement’ that can move online stores beyond mobile websites and mobile apps.
Adobe on Tuesday said that they are working on progressive web apps development and going to release new features in Experience Cloud that build on the company's acquisitions of Magento and Omniture to offer retailers more tools for experience-driven commerce.
The cloud updates aim to further embed Sensei, Adobe's AI and machine learning technology, across the platform in ways that automate analytics and customer experience efforts.
PWAs comes with a seismic advancement in the evolution of the mobile web, similar in magnitude to the transition that happened five years ago from conventional desktop sites to responsive web design. PWAs blur the lines between a mobile app and mobile site by equipping merchants and developers with a new front-end architecture that allows them to leverage open web APIs to build “app-like’ experiences directly in the browser that are fast, engaging, boost online conversions and enhance the pervasiveness of the in-store experience.
PWAs deliver fast and slick “app-like” experiences in the mobile web browser, allowing retailers to tackle multiple challenges at once like
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| Source: martechtoday |
Adobe on Tuesday said that they are working on progressive web apps development and going to release new features in Experience Cloud that build on the company's acquisitions of Magento and Omniture to offer retailers more tools for experience-driven commerce.
The cloud updates aim to further embed Sensei, Adobe's AI and machine learning technology, across the platform in ways that automate analytics and customer experience efforts.
PWAs comes with a seismic advancement in the evolution of the mobile web, similar in magnitude to the transition that happened five years ago from conventional desktop sites to responsive web design. PWAs blur the lines between a mobile app and mobile site by equipping merchants and developers with a new front-end architecture that allows them to leverage open web APIs to build “app-like’ experiences directly in the browser that are fast, engaging, boost online conversions and enhance the pervasiveness of the in-store experience.
PWAs deliver fast and slick “app-like” experiences in the mobile web browser, allowing retailers to tackle multiple challenges at once like
- Faster Browsing
- Instant "App" Gratification
- Push Notifications
- Rapid Re-Engagement
From boosted customer and in-store engagement and higher conversions to lowered development costs, PWAs offer unprecedented opportunities for merchants.
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