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| Source: bounteous |
Most of the boardroom meetings in enterprises today resonate with one word: Digital Transformation. This topic has overtaken executive meetings and boardrooms, and for good reason. Gartner says that, 56% of CEOs in a recent study found that their digital strategy improved profits.
However, considering the immense opportunity that digital transformation provides, sometimes taking the leap of faith can be daunting.There have been a plethora of components and it becomes difficult to bring out the starting point for companies.
Before embarking on the journey to digital transformation enterprises should consider a few points which can make the phase of decision-making smooth and seamless.
Customer-centric approach
Organizations that are successful in business, already know their customers. However, you need an intimate understanding of the buyer’s journey and need to ask specific questions about each of their key customer personas; what drives their perception of value? What are their needs at each step? What are their content and channel preferences?
How you will populate tomorrow’s marketplace?
It is a surprise that even today many companies skip over the understanding of digital transformation before engineering a strategy around it. Organizations must ask themselves who they intend to be in the marketplace as its dynamics continue to change.
If the 2.0 version of your current business asks for faster speed to market, agility with service offerings, and more customer-centric delivery, i) eventually your products may not look the same; ii) how you service them likely will be different.
Time to assign new roles and capabilities
When a myriad of modern digital channels and technology are introduced, it becomes essential that the right people are in place to operate them and make sense of the greater influx of customer data that your company will receive. No matter how good a technology is, but it will not deliver results without the people to drive it.
Conclusion
One of the most critical and noteworthy success factors for any digital transformation is gaining cross-functional sponsorship. If, as an organization, your approach to transformation is to shoot disintegrated initiatives which do not stick to a single vision or roadmap, it will never get off the ground.
It is of critical importance that you take the right advice and roadmap from the people who provide sophisticated digital transformation consulting services. By taking the time to educate the business and then constructing a clear transformation vision and roadmap will be key to delivering organisation-wide transformation success.
Read Also:
- What Are The Drivers Of Enterprise Technology Consulting And Growth Hacking
- Digital Transformation Accelerators
- Cutting-Edge Digital Transformation Trends Defining The Future
- Enterprise Mobility: Challenges, Advantages, and Advance Technology Integration
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