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Why API integration is the Next Trend in the Business World



With each passing day, the tech world is innovating and adding new functionalities. To take the websites and mobile applications to the next level, engineers are continuously introducing new automation. Among them, some attributes have turned as a must-have feature for the business profitability strategy.

To create every code from scratch, it might take years to develop one platform or developers have to face many challenges. To sort out these challenges and to make the development process smoother and easy, experts have launched API integration services

Let’s know about the API. 

Know About API 

The term API Stands for the Application Programming Interface, it is an interface through which a website and application can interlink with another platform and allow to share their operations. In simple words, it is a method to connect two applications. 

According to the Harvard Business Review Report, “There are over 12,000 APIs offered by firms today, according to programmableweb.com. Salesforce.com generates 50% of its revenue through APIs, Expedia.com generates 90%, and eBay, 60%. Salesforce.com has a marketplace (AppExchange) for apps created by its partners that work on its platform; they now number more than 300.” 


API integration has turned as an essential service for businesses. So, this article, let’s you know the reasons why firms should opt for the API integration service, how it is helpful. 

Benefits of API Integration Service in the Business world 

Social Media API Integration

As we all know, nowadays, social networking sites such as Instagram, Facebook, and Twitter have become the most popular platforms with millions of users active on these sites. Hence, Social Media API integration enables solutions to reach a wider audience and introduce the business service to them. This step creates a way of lead generation, through it business world can interact with a wider and more relevant audience with proper SEO strategies. 

2) Easy Payment Method 

Now the era has turned into the cashless world, customers opt for Paytm, Google Pay and internet banking to pay their bills. In this fast pace of the world, customers avoid complicated transactions and prefer secure and known platforms. To offer them with the known and secure methods, Payment API integration service came across to the rescue. It offers the customer to pay bills via their preferable platform in only a single click. 

3) Drive the Standard of Start-Ups

The API integration with the world’s famous firms helps to upward the standard of the solution. It is helpful for the startups to mark their presence in the market as cross-functionality helps in collaborating with the top brands which increase the credibility of the platform and build trust factor among users, which turns the solution into more reliable, accurate, and valuable. 

4) Saves Time and Cost of Development 

API integration service doesn’t acquire a lot of time, developers only have to integrate the API of the particular service instead of creating the required service from zero levels, which requires a lot of time and energy. Ready made API excludes several stages like coding, designing and various stages of development. In the same way, enterprises only have to pay the amount for API purchased and integration services by the developer. 

 Conclusion

With API integration, enterprises can leverage various services and can invest in advanced and upcoming technologies. It also offered enterprises various services on a customized platform with essential requirements and open innovative ways to grab profit. 

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Jane Brewer

I am Web Analyst I love to analyse the web for the betterment of businesses and providing information to my blog reader. I love to write about trending technologies, specially mobile technologies.

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