Is it worth to invest in ecommerce mobile app? Online entrepreneurs are often confronted with this question. Let’s find out worthiness of this investment.
Ecommerce market is growing at an unprecedented rate. Let’s talk in numbers: ecommerce market is worth $22.1 trillion, as per UNCTAD estimates. While the popularity and scope of expansion in this arena sees no sign of slowing down, it is becoming mandatory for online businesses to cope up with every single need of users to survive in this age of cut-throat competition.
Though users are quite comfortable using ecommerce websites, they would never mind being spoilt with more convenience and flexibility. This is the reason why online businesses are looking at mobile apps as a major platform to reach wider audience and increase interaction with them.
Why Do Ecommerce Websites Need Mobile App?
It is not feasible for people to open and use laptops everywhere. In such cases, a small pocket-sized device like mobile phone comes in handy. Imagine you are on your way to office or school. While you usually read books or tune in to your playlist during the go, availability of mobile app which allows you to shop anytime and anywhere comes as a blessing.
Now this can be considered as a benefit from the end user’ perspective. When looked at it from competitive market scenario, it is advantageous to have a mobile app as it helps in building customer loyalty by staying in touch with them 24*7.
Top 3 Reasons to Have an Ecommerce Mobile App
- Increase of Brand Visibility
Online businesses often find it difficult to garner attention of audience using traditional ecommerce website solutions. Getting recognition among some dominant names that already exist in the digital space is a tough task. During such times, it is wise to invest in developing a mobile app that can improve the visibility of your brand by marking its presence in Google Play Store and Apple App Store.
- Build Customer Loyalty
Mobile app helps in building customer loyalty by staying in touch with them all the time. Make the most of mobile app by sending timely and customized updates to every customer through push notification, which can make them feel valued. If you offer them personalized notifications, they appreciate your efforts, which further results in brand loyalty.
- Know Your Audience
Using strong analytics report of app, ecommerce businesses can know about audience interest. This helps in providing customized shopping experience. It is also possible to know about customer’s choice from their previous orders. Such data is very valuable as can help in knowing audience better and offering improvised experience.
These 3 benefits of having an ecommerce mobile app are undeniable and unbeatable. Ignoring such major advantages offered by app may lead to loss of sales. If you fail to adapt with the current trend of mobility, you may lag behind in the race. So grab the opportunity and join hands with a reputed ecommerce solutions company to explore possibilities of growth.